Marketing Media Agency Services

Description

VIA is seeking a results-driven marketing media agency to help fulfill its vision of being a smarter way to move people and its passenger-first mission. The objective of this mandate is to establish a strategic partnership with a media agency capable of delivering innovative, data-driven, and integrated media solutions that will strengthen VIA’s brand affinity, deepen customer engagement, and contribute to passenger growth objectives. The selected Service Provider must possess demonstrated expertise in media strategy, planning, buying, optimization, performance measurement, and audience targeting across traditional and digital channels, while leveraging industry best practices, emerging technologies, and data-driven insights to maximize the effectiveness of VIA's media investments. Mandatory Requirement Details: 1) Supplier Eligibility: Tenderer must be a Canadian