Market Research Services

Description

EDC relies on a strong market and customer research program to guide its strategy, brand, customer experience design, and business decisions. This program includes flagship initiatives such as: Trade Confidence Index (TCI): a biannual study tracking exporter sentiment and outlook. Brand Tracker ongoing monitoring of EDC’s reputation, relevance, and trust. Customer and Partner Journey Research: understanding experiences across awareness, onboarding, servicing, and renewal. Includes our annual relationship survey with customers which measures the Net Promoter Score (NPS) Employee and Partner Experience Studies: examining the internal and ecosystem factors that influence customer outcomes. EDC manages most survey fieldwork internally using EDC’s enterprise research platform, and external sample providers for respondent